| N E X T P A G E > < 
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| Old-school surfer girls, people drinking in our honour and a bloke who needs to change wine retailers. Here's what you thought first time round. |
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Dear Wine X,
My sister and I are so impressed with your magazine we had to write a letter and congratulate you on your success. Angela and I grew up as the daughters of Peter Brown of Brown Brothers and All Saints Estate. Now we both work in advertising and are constantly bombarded with new magazines through work. We have also been drowned in boring wine magazines, not to mention boring old wine people since birth. Your magazine is (refreshingly) not written for those bulbous, red-nosed wine snobs. There seems to be no pictures of boring old winemakers swilling wine in front of a barrel, boring us to death with content about the best pinot they have ever tasted (theirs, of course). Thank God. Congratulations in developing a well-designed, contemporary magazine that screams 'read me' as soon as you see the front cover. Eliza and Angela Brown Dear Wine X, This has being bugging me for quite some time and it is time to bring it into the open - Wine Related Ageism. I'll recreate a recent scenario to explain: Two early twenty-something wine buffs hear of a local alcoholic beverage purveyor who stocks a lot of hard-to-find bottles of wine. So off we go with credit card in tow to stock up on a dozen or so cellar treasures. Once there we find ourselves amid a bounty of precious bottles, all very well priced. And then it happens, we are assaulted by the cry "Are you okay, can I get you anything?" with a tone implying that if we didn't step away from the bottles we would soon be read our wine rights and escorted from the building. "Yeah, we're just looking thanks". Consequently we had a close eye kept on us for the remainder of our visit. My only consolation was that I walked out with six bottles of extremely underpriced Margaret River Cabernet Sauvingnon. This is a scenario that I have had to endure on many occasions. Why can't wine retailers/cellar door operators see that by writing off the young they're missing out on an untapped market? We have a disposable income, an appreciation for the better things in life and we have the best senses available to us. So come on guys, give us a break. Not all of us are going straight for the Chateau de Cardboard. Wine is not the domain of the fifty plus male with horn-rimmed glasses and a penchant for over-oaked chardonnay. Peter Lehmann and Gary Crittenden have the right attitude. Let's raise our glasses and toast the battle of Generation X-cluded.
Justin Harris Dear Wine X, I recently received the first edition of Wine X magazine, and all I have to say is "Wow!" I'm seriously impressed. Your mag is fun to read, it's thorough, you've found some decent writers, and I really like the concept. Wine for kids. Fuck tradition, fuck the establishment, fuck close-mindedness. And I'm not saying that in the pre-packaged cliched way that Pepsi says it. I'm gonna get drunk on wine tonight in your honour.
Joel Patterson Dear Wine X, Read Wine X cover to cover (during the boring bits at the GABBA). Thoroughly enjoyed it (even if parts of it made me feel just a touch ancient). Good luck with it.
Ken Gargett Dear Wine X, At last someone has realised that you don't have to be a fifty-something aristocrat in order to appreciate wine. I've just spent the last year working in the wine industry in London and was shocked at how pretentious the whole scene is. It's good to see someone trying to strip wine down to what it really is; something to be enjoyed. I really enjoyed reading such a fresh and enthusiastic approach and hope that more people out there will soon start looking at New Zealand Sauvignons as 'a hay ride on the beach in Maui with the cast of Survivor'. Keep up the good work!
Simon Hunt Dear Wine X, Congratulations on your launch, it's great to see a new entrant on the landscape. Hopefully Wine X will demistify the whole wine thing for the younger generation. We first got into Wine X about a year ago and we loved it straight away, it's great to see it's finally reached our shores and we look forward to seeing Wine X go from strength to strength.
Jacinta Plazzer Dear Wine X, Dug the new mag. It's all worked so well it almost convinced me that the appreciation of wine isn't an utter wank afterall. Derek Rielly Dear Wine X, I was sent a copy of your new magazine today and have spent the last hour and a half going through it. Congratulations. I am very impressed that you have targeted an important sector of our market and have released a magazine that I am sure will be very successful.
Simon Arms
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