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X Publishing, Inc.
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The X Files
by Leslie Kelly
(Copyright 1998 Spokane Spokesman-Review)
| I'm too old to fully appreciate Wine X, the magazine geared to Generation You-know-who. But it does offer an entertaining alternative to the froufrou language used by some wine writers. (Not me, pal.)
The following descriptions in its buying guide read like some kind of beat poetry: "This is Michael Jordan on a slam dunk" it says of La Crema's '95 zinfandel. The Peachy Canyon zin is "just like your first rock concert - wild, intense, intoxicating and very cool." "Like RuPaul, not terribly varietal" is what the tasting panel thinks of the '95 zinfandel from Beaulieu Vineyards. The zin from Zabacco is "Big, bold and jammin', baby. Gots to have this one!" It's easy to smirk at such dude-style prose, but this slick mag should be required reading for today's market-savvy wine producers. They're talking to tomorrow's consumers. To subscribe, call (866) 545.0992. |
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