So what’re they drinking? Adventurous varietals such as viognier, pinot gris, sangiovese, grenache and, of course, shiraz (or should I say syrah). A renewed interest in ‘Old World’ wines has them exploring wine from countries such as Italy and France, no doubt visually influenced by the impressive, eye-catching labels we’re seeing (often the influential result of the younger generation becoming involved in the family wine business).

Where are they drinking? With the city awash in wine, there’s never been as many opportunities to explore and expand one’s palate! From trendy new wine bars, to specialty private wine stores and the growing number of local venues supporting this industry, the options are endless. Most importantly, our own ‘backyard’ of B.C. wineries offers a vast selection of public events, winery tours and great holiday memories.

As for the best spot, the in-crowd’s choice is one of Vancouver’s newest wine bars/restaurants, Cru. Hip, stylish and intelligent, Cru’s wine list hits all the right spots and is perfectly paired to match its stellar menu. The New York-style tapas bars Bin 941 and its sister establishment, Bin 942, are two hot spots for the younger scene. If you’re hitting the slopes at Whistler/Blackcomb (just 72 miles from Vancouver and home of the 2010 Olympics), then the Bearfoot Bistro Champagne Bar is the place to be. With more than 85 Champagnes and 13,000 labels to choose from, you’d better grab a seat!

Events? Check out Quench - the Wine Experience. This annual happening rolls wine tasting, wine education and a party all into one accessible experience. Visit http://www.quenchexperience.com for full details. The 26th annual Vancouver Playhouse International Wine Festival (March 15 - 21) attracts more than 17,000 wine lovers, features 48 events and offers upwards of 900 wines from 157 wineries from 14 countries. Visit www.playhousewinefest.com for more info.