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Thanks to their myopic focus on the wine trade and wine hobbyist (read: your rich great-uncle), traditional wine rags repeatedly run inane close-ups of grapes on their covers. Wine X on the other hand, in order to reach 99.99 percent of potential wine drinkers, cannot. We have to present cover images that seduce the majority of our target audience. (Sadly, this doesn’t mean we can run a tattooed stomach on every cover.) You can find more here: http://www.winexmagazine.com/index.php/829/